Marketing Communication & Advertising & Branding

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1. Communication: Nature and Importance
2. Process & Elements of Communication
3. Obstacles/Barriers in the Communication Process
4. Role of Communication in Perception
5. Role of Communication in Corporate image building

Advertising & Brand Management

1. Advertising & its Objectives
2. Functions of Advertising
3. Advertisement Models
4. Role of Advertising in Consumer Psychology
5. Economic Aspects of Advertising
6. Social Aspects of Advertising
7. Planning Framework
8. Research stream: Focus on Exposure, Salience, and Familiarity
9. Central vs Peripheral Routes to Persuasion and elaboration likelihood model
10. Positioning Strategy
11. Associating Feelings with Brands
12. Brand Personality
13. Selection of Brand Ambassador
14. Advertisement Copy: Rational & Emotional approach
15. Format and formulae for the presentation of appeals (slice of life, testimonials, etc.)
16. Creative strategy
17. Creative style
18. Brand image
19. Presentation and Execution of Advertisement
20. Media Planning
21. Broadcast & Non-Broadcast media
22. Factors Affecting Media Selection
23. Marketing Budgeting decisions
24. Sales promotion and its importance
25. Types of Sales Promotion
26. Brand
27. Brand Positioning
28. Brand identity & Brand image
29. Brand Loyalty
30. Branding Glossary (A-H) Part 1
31. Branding Glossary (I - V) Part 2